the tracr vision
End to end connectivity in the Diamond Industry assures trust
The origin of a diamond is essential in understanding it has been sustainably produced and its quality guaranteed
Verifying a natural diamonds authenticity is assurance of its value
Each step in a diamond's life adds to its uniqueness and gives insight into the rarity of a diamond gemstone
Tracr powers industry 4.0
Industry 4.0 or "Smart Industry" is the seamless use of digital technology to drive an efficient connected industry
the tracr association
The Tracr Association balances three essential capabilities in order to foster digital transformation
Independent Industry Governance
Tracr is built for and by the Diamond industry and will retain and create additional value within the industry itself. This ensures shared efficiencies and the highest quality product that consumers will have confidence investing in.
Industry Data Strategy
A common language for the Diamond Industry to share data and enhance the interaction between businesses and allow consumers new Insights into their diamonds origin, quality and rareness.
Internet of Value
To connect an industry on a common digital platform we must build with the latest advances in Internet technology. Tracr utilises Blockchain, Artificial Intelligence, Internet of Things and state of the art Security and Privacy. Only with these capabilities in tandem can we implement a digital platform the Diamond Industry and consumers can trust.
Bringing the Internet of Value to the Diamond Industry
Internet of Things
Allows the Industry to connect the physical and digital worlds via capturing value chain data from across the Diamond Industry
State of the art methods of objectively observing a diamond to determine its journey through the value chain
Distributed Ledger Tech (Blockchain)
An immutable ledger that stores the Diamond Industry Digital Assets and allows for the transfer of digital resources with trust of a valid transaction
Security and Privacy
Ensuring that the Diamond Industry’s data and digital assets are stored and shared securely is fundamental for any digital platform
Latest news and Milestones
Chow Tai Fook joins Tracr pilot
Tracr™, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with key industry stakeholders, today announced that Chow Tai Fook Jewellery Group (“Chow Tai Fook”) has joined the platform’s pilot programme.
Alrosa joins Tracr pilot
The world’s two largest diamond producers collaborate on the end-to-end blockchain traceability platform for the diamond industry.
Tracr appoints Jim Duffy as CEO
Tracr announces the appointment of Jim Duffy as General Manager to lead the next phase of the platform’s development.