Tracr Community launch signals readiness for mass adoption

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31 May 2019

Driving awareness of provenance, authenticity and traceability across the diamond industry

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Tracr™, the end-to-end diamond traceability platform, being developed by De Beers Group in collaboration with the diamond industry, today launched the Tracr Community for the education and collaboration of industry participants.

The Tracr Community is an educational resource and collaboration space for all Tracr related topics. Technology education and onboarding material will enable industry participants to prepare for the Tracr Beta Platform which will be launched over the summer. As the Tracr Community develops it will also serve as a knowledge base for data standards, technical readiness and process best practices that will allow for seamless integration with the Tracr platform.

Tracr’s Community launch is the signal to the diamond industry that the platform’s forming phase has ended. Now begins the migration to the Beta Platform which is the industry grade solution. As the Tracr ecosystem grows, the Community will become a vibrant environment for communication, collaboration and education of the wider diamond industry for the topics of provenance, authenticity and traceability. Visit http://tracr.com/community for more information and to gain access to the Community members portal.

Jim Duffy, CEO, Tracr, said: “As industry adoption of Tracr grows, we will continue to raise awareness for the requirements of traceability, authenticity and provenance of diamonds. Creating a Community portal for the industry to interact and learn about Tracr is an important step to ensure that the Tracr Platform is established with the entire industry in mind, whilst enhancing consumer trust. We’re very excited to be working with an increasing number of industry leading companies from across the entire value chain. Tracr is quickly becoming the digital infrastructure for the diamond industry by creating a robust data sharing ecosystem that both responds to consumer requirements while simultaneously driving better business efficiency.”

Meet the Tracr team at JCK Las Vegas to learn more about our commitment to drive education around provenance, authenticity and traceability. Visit https://www.tracr.com/jck to learn about our presence at JCK in Las Vegas May 30th - June 3rd.

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Press office

Tel +44 (0) 20 7430 3434

pressoffice@debeersgroup.com

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About Tracr

Tracr™ is an industry-wide distributed traceability platform developed for the diamond industry, by the industry. Tracr is the first Internet of Value platform that can securely trace a diamond across the diamond value chain – from mine to consumer. Tracr uses an effective blend of processes with hardware and software technologies that allow the industry to achieve end to end provenance, authenticity and traceability. For more information, visit www.tracr.com

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About De Beers Group

De Beers Group is a member of the Anglo American plc group. Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers Group are committed to ‘Building Forever’ by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers Group, visit www.debeersgroup.com.

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