A.Gul KG to serve as Tracr Ambassador to Advance Diamond Traceability in Europe

Tracr recently welcomed Alexander Gul of A.Gul KG to its offices to continue conversations around diamond traceability and responsible sourcing.

This collaboration represents a positive step forward. With a longstanding heritage, A.Gul’s engagement with Tracr reflects the increasing demand for authenticity and provenance among today’s consumers.

As part of this collaboration, A.Gul KG will also serve as a Tracr ambassador in Europe, helping to champion the importance of traceable natural diamonds and promote responsible practices across the industry.

Tracr and A.Gul KG look forward to exploring ways to strengthen the presence of traceable natural diamonds across Europe - supporting greater accountability, trust, and confidence in the diamond supply chain.

Wesley Tucker, Tracr CEO “Traceability is essential in the European market. Having A. Gul KG as a Tracr ambassador is an important step toward making traceable natural diamonds more accessible and meeting the expectations of European consumers. Tracr can also strengthen the distinction between natural and lab-grown diamonds. A. Gul KG is an exceptional company, and we’re excited to collaborate with them.”

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Alexander Gul, A.Gul KG COO "We believe traceability is a key part of the future of the diamond industry. Consumers want to know where their diamonds come from, and we’re proud to support the European market by promoting greater transparency and trust. Working with Tracr helps us deliver that."