The future of diamond traceability

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natural diamonds recorded on the Tracr blockchain
De Beers provides Single Country Origin through Tracr
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Tracr Diamond Experience

Discover the incredible journey and exquisite beauty of a diamond, from its origins deep within the earth to it’s final polished form

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Security and PrivacyArtificial IntelligenceInternet of thingsBlockchain

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Tracr leverages the Internet of Things, the power of Artificial Intelligence and our secure blockchain technology to provide confidence in the diamond supply chain.

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To get the latest information on the Tracr service, as well as access to a range of promotional videos and one-pagers, and to sign up to our newsletter, please register below

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News

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A.Gul KG to serve as Tracr Ambassador to Advance Diamond Traceability in Europe

A.Gul KG to serve as Tracr Ambassador to Advance Diamond Traceability in Europe

Tracr recently welcomed Alexander Gul of A.Gul KG to its offices to continue conversations around diamond traceability and responsible sourcing. This collaboration represents a positive step forward. With a longstanding heritage, A.Gul’s engagement with Tracr reflects the increasing demand for authenticity and provenance among today’s consumers.

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6 Jun
Top Stories
De Beers provides Single Country Origin through Tracr

De Beers has released a statement stating that its intention to use Tracr, the pioneering diamond traceability platform, is to list a single country of origin for all newly registered De Beers-sourced diamonds over 0.5 carats in polished size, starting in 2025...

13 Nov
Tracr included in Forbes Blockchain 50 for a third time

We are delighted to share that De Beers Group's Tracr platform has been included in Forbes’ Blockchain 50 2023, our third appearance on Forbes’ list of the leading blockchain applications, reflecting the progress Tracr has made this year on bringing digital traceability at scale to the diamond industry.

7 Feb
Tracr attend KGK diamond polishing factory opening

Tracr Attend KGK Diamond Polishing Factory Opening

14 Dec
Emanuela Morando
Tracr Press Office
Dave Andersen
Julien Deneux
Jason McIntosh
Wes Tucker

FAQ

Commonly asked questions.

How do I find out more?

For more information about Tracr please contact us.

Are you hiring?

We’d love to hear from talented candidates interested in joining Tracr. For further information see our careers page.

How do I access support?

Active users of Tracr can access the Tracr support portal to find information and guidance on how to use Tracr.

Can I promote my diamonds on Tracr?

Tracr is primarily a diamond provenance and storytelling platform. Accordingly, participants on Tracr can use the platform to strengthen their claims around authenticity and provenance.

Where can I buy diamonds registered on Tracr?

Tracr aims to be widely available as a source of information for purchasers of natural diamonds and is already working with several major retailers.

Ask your retailers for details of any diamonds they have carrying the Tracr ID.