the tracr vision
End to end diamond traceability from discovery to retail
The origin of a diamond is essential in understanding it has been sustainably produced and its quality guaranteed
Verifying a natural diamonds authenticity is assurance of its value
Each step in a diamond's life adds to its uniqueness and gives insight into the rarity of a diamond gemstone
Tracr powers industry 4.0
Industry 4.0 or "Smart Industry" is the seamless use of digital technology to drive an efficient connected industry
The Internet of Value
Security and Privacy
Ensuring that Diamond data and digital assets are stored and shared securely is fundamental for any digital platform
Internet of Things
Connecting the physical and digital worlds via capturing value chain data
State of the art methods of objectively observing a diamond to determine its journey through the value chain
Distributed Ledger Tech (Blockchain)
An immutable ledger that stores Digital Assets and allows for the transfer of digital resources with trust of a valid transaction
Latest news and Milestones
Tracr Community Launch
The Tracr Community is an educational resource and collaboration space for all Tracr related topics. Technology education and onboarding material will enable industry participants to prepare for the Tracr Beta Platform which will be launched over the summer. As the Tracr Community develops it will also serve as a knowledge base for data standards, technical readiness and process best practices that will allow for seamless integration with the Tracr platform.
Chow Tai Fook joins Tracr pilot
Tracr™, the end-to-end diamond industry blockchain traceability platform being developed by De Beers Group in collaboration with key industry stakeholders, today announced that Chow Tai Fook Jewellery Group (“Chow Tai Fook”) has joined the platform’s pilot programme.
Alrosa joins Tracr pilot
The world’s two largest diamond producers collaborate on the end-to-end blockchain traceability platform for the diamond industry.