The future of diamond traceability
Tracr™ is the world’s leading digital platform for tracing natural diamonds from source, bringing you the ability to explore the provenance, authenticity and unique story of the journey your diamond has taken along the diamond value chain.
Tracr combines the Internet of Things, Artificial Intelligence and blockchain to trace a diamond from source, giving consumers enhanced confidence in its origin and impact.
Tracr provides a secure traceability solution that can trace each step of a diamond’s journey through the value chain, with compliance to best practices.
Tracr assurance means we have traced your diamond from source, and created a secure record which includes both its provenance and certifications such as grading and inscription reports.
Our
technology
Tracr leverages the Internet of Things, the power of Artificial Intelligence and our secure blockchain technology to provide confidence in the diamond supply chain.
Team
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We are hiring
FAQ
Commonly asked questions.
How do I find out more?
For more information about Tracr please contact us.
Are you hiring?
We’d love to hear from talented candidates interested in joining Tracr. For further information see our careers page.
How do I access support?
Active users of Tracr can access the Tracr support portal to find information and guidance on how to use Tracr.
Can I promote my diamonds on Tracr?
Tracr is primarily a diamond provenance and storytelling platform. Accordingly, participants on Tracr can use the platform to strengthen their claims around authenticity and provenance.
Where can I buy diamonds registered on Tracr?
Tracr aims to be widely available as a source of information for purchasers of natural diamonds and is already working with several major retailers.
Ask your retailers for details of any diamonds they have carrying the Tracr ID.
